Brand Canada is a kaleidoscopic exploration of Canada the 'brand' - from the images that first symbolized Canada, through the building of a collective identity, to how the country is viewed today.
Over 10 short pieces helmed by 10 different directors, Brand Canada investigates the idea of Canada’s brand and questions what these familiar characteristics truly say about the country – to Canadians, and citizens abroad. Favouring creative form and expression over a prescribed series format, this unique anthology covers a dizzying spectrum of stories, with takes that are thought-provoking, irreverent, inspiring and totally off-the-wall.
10 x various / 39min, CBC Digital / CBC & Radio Canada Distribution (2017)
Watch Brand Canada on CBC Gem or YouTube (Canada only).
Select Festivals & Awards
World Premiere: Hot Docs International Documentary Festival
Winner: Buenos Aires Web Fest — Best Documentary Series